“Cool It” is a book by Bjorn Lomborg, published in 2007. In this book, Lomborg turns his attention to the issue of global warming and climate change. While acknowledging the reality of climate change and its potential impacts, Lomborg argues against alarmism and advocates for a more rational and cost-effective approach to addressing the issue.
Lomborg suggests that some proposed solutions, such as drastic and immediate cuts in carbon emissions, may be too expensive and not yield significant benefits. Instead, he emphasizes the importance of investing in research and development of new technologies to find more sustainable and economically viable solutions to combat climate change. Lomborg argues for a balanced and pragmatic approach that considers both the environmental and economic aspects of the problem. As with his previous work, “Cool It” has generated both support and criticism for its contrarian perspective on climate change policy.
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